Buried beneath our desks and beaten by the day in and day out stress of the small business work load can absolutely crush the weak of will. The pace around our office is relentless, and it’s easy to keep your head down plowing away for weeks on end with no light at the end of tunnel in sight. We all in the office agreed that we needed a head check, some time out of the office, even if just for a moment. This head check of sorts reminds us that we have control over our lives, and also why it is we’ve poured our lives into this brand. It’s the lifestyle that we are trying to tangibly communicate that drives all of the hard work, so we of course need to take the time every once in awhile to stop tapping away on keyboards to be outdoors, even if just for a night.
Last Thursday we headed to South Carlsbad to what seems to be an annual trip for a little sun, a lot of surf, and even some beach soccer. It’s amazing what one night of camping can do to the soul, even if it’s more glamping than anything.