We all need to surf more. The industry as a whole feels this way. It’s an endless deprivation that needs to be met with no agenda or scheduled office time. SIMA brilliantly has an event that satisfies those cravings which we are all afflicted with. It’s called Surf Summit and it traditionally has taken place for seventeen years now in Cabo San Lucas, Mexico during the second and third weeks in May. A great time for south swells and tequila. Oh and to get together with all of the heads and creators of this industry to work together on making sure we can surf and deliver this lifestyle forever.
On this trip we work solely as comrades and not competing brands, retailers or media entities. It is a great brotherhood. Some party, some surf, some melt away in the pool, get lost in the desert, attend star stacked meetings and some overachievers stay attentive on all previously mentioned. We tried a bunch of each of those and a little extra on the party part.
We surfed an endless stretch of right point breaks. One of which was particularly lighting up on this swell was our most frequented. In Mexico they call this wave La Fortuna and in America the Surf Industry has named this spot ‘Industry Rock’ on account of the entire Surf Industry usually intruding upon it at every SIMA event known to date. As a complete bonus we happened to be surfing there every day of that trip with the dudes from Metallica ( thanks Rusty !! ) and felt that ‘Rock’ was pretty a pretty soft term to associate the gods of Heavy Metal with so we renamed that fucker to el Metal Roca. The wave is wonky and kind of gutless with no swell so our homies at Roark cleverly named it Retirement Rock. Haha. Thankfully it was alive for us on this trip though!
We ran wild with lots of our friends, made a few new ones and brought back too many great stories and a killer sun tan to make anyone that didn’t get down there wishing they had. Thank you Tony Perez, Surfing Magazine & SIMA for helping us get down there and making sure we had such a damn fine time. Forever grateful.