Releasing collections are bitter sweet. It feels like a blend of letting something you love move on and the paternal protection a father has for their children. We work so hard developing, testing, and building the creative for each range that we almost never want to let them go. However, letting them go lets us… Read More.
Hell On Wheels Steeple Chase
We’d been talking about racing in the Hell On Wheels Steeple Chase for awhile when our resident hero Sterling took charge and put a plan together to make it happen. We knew our friends at Bolts in Utah would love a shot at racing bar to bar on vintage dirt bikes, so we gave them… Read More.
A Night In Escalante
Our Bolts brothers took a quick 30 hour rip to Escalante over the weekend. Geared up with a bit of food, some skateboards, and their motorcycles, they headed out to talk shit and tell lies around the camp fire. The weather was decent except for when it wasn’t. And when it wasn’t, they had their ourCaste… Read More.
Vaste in Nicaragua
We got linked up with Abraham Ramirez and a few of his buddies recently. I don’t really remember how, but we’re happy as a clam that we did. Him and his friends are creating content under the name Vaste (follow them here) and they are currently running through Nicaragua. So far, they caught some epic… Read More.
Our sincere compliments go out to the very talented gents involved in the launch of SEVEN this past Saturday night. What a good fucking time ?!! The collection of creative genius that was curated for this event was overwhelmingly stacked. Rad to see all of you guys in the same gallery, together. The roster consisted of Drew Martin, Brooks Sterling,… Read More.
2 Wheeled Cowboys in Utah and CR2013
Two weekends ago we took a trip out to Salt Lake City to help celebrate the completion of some friends’ two year project, CR 2013. If you aren’t familiar with CR 2013, here’s the cliff notes version: Some roughneck do-er types from Bolts Action decided they would ride vintage Honda XR dirt bikes from South… Read More.
Drew Martin ~ Youth Curated
Drew Martin is very special to us. He makes up so much of our visual DNA. Even though he isn’t full time in house here on a day to day he is still such a crucial part of our family. We surf with Drew, we talk shit with him, love it when he talks shit… Read More.
This past weekend we went out to support two of our dudes, Chris Bridgewater and Shaun Guardado, as they took their forced induction Harley Davidson’s out to run at El Mirage. The S.C.T.A. is an epic organization that puts together a series for amateur’s and professionals a like and gives them the opportunity to test… Read More.
2014 Matster’s Golf Tourney with Surfside
Our friends over at Surfside invited us to come crash their party, run wild with their girls, smash some tinies, have some laughs, eat some twinkies, rip our Harleys down the fairway and play some golf in this year’s Matster’s Golf Tournament. Since we don’t know how to pass on a good time… We loaded… Read More.
Go Everything Days. 2014
Happy Go Everything Day(s,) AKA International Go Surfing Day which is June 20th followed up the very next day by Go Sk8 Boarding Day 2014 on June 21st. Everyone was shredding all over on everything all last weekend. Surfboards, motorcycles and skateboards were the focus for the world widely recognized Go Surf and Go Skate… Read More.
Youth Curated – Salomé Brimhall
Salomé Brimhall was introduced to us by our good friend Jake Hobbs of Bolts Action, by one of those epic experiences of wandering the instagram world. Her body of work was pleasantly diverse, giving us no choice but to click, and click, and click through her photos, hoping they would never end. She’s not the… Read More.
Laughlin River Run
For the last three years, a handful of us have been making the trek out to Laughlin for the annual River Run. The first year, we went as an almost “bucket list” trip. Most of us never intended on going back, but we haven’s missed a year since. Like most trips, it’s the journey that… Read More.
CHRIS BRIDGEWATER RACING ~ PART 1
For most, it’s exciting enough to rip around on two wheels and get a little rush in ya. That’s even more so when navigating the southern California freeways, full of idiotic, cell phone using, coffee drinking, oblivious auto-pilot-driving people. As if dodging them day in and day out is not enough. Well, it isn’t for… Read More.
Spitefulness of the Young & Quick Cut // F
What did you know about style before you were old enough to smoke cigs or go to war for our country ? Don’t be ashamed, admittedly we knew very little as well, but we thought we had it all nailed. Our boy Austin ( Calvello ) is pretty on to it. Dude does his own… Read More.
Last summer we spent a view days running around with Host Creative in an effort to work out some production schedules and logistics for a larger project we are putting together with them. We were lucky enough to get some solid use out of a Red Epic with a full range of CP2 lens’s. If you’ve not… Read More.
Salt Lake Moto
We recently stopped in to say hi to our friend’s Jake Hobbs of Bolts Action and Andy Carter of Pangea Speed in SLC. Be from Southern California, we are CONSTANTLY spoiled with seasonally epic weather. You forget that, for the most part, the rest of the country has this period of winter that prevents most… Read More.
NATIONAL HARE & HOUND – Forrest Minchinton
Last weekend we had the pleasure of hanging with our latest contributor and good friend Forrest Minchinton as he prepped for round 1 of the National Hare & Hound put on by the AMA in Johnson Valley. Not wanting to sit around and wait until race day, we got out and about around the Minchinton… Read More.
AN ARIZONA OUTING
Cruising down the desolate I-10 for about 7 hours to make it back for the holidays in Tucson, Arizona. Seeing nothing but the desert for miles. After about 500 miles I finally arrive. I took a break from all family events and spent a few days cruising on skateboards and venturing around our small hometown… Read More.
FLAT TRACK BUILD UPDATE
We beat our heads against the wall hour after hour day after day week after week…so you’d think that when we weren’t building this brand we’d want a mental break from the headaches of problem solving. Yea right. Instead, we go into the garage and spend even more time staring, tinkering, and problem solving (mostly… Read More.
Photo Archive 3
Not so much an archive as it is a photo dump, these posts are a culmination of both recent work and past forgotten gems. We don’t sit on imagery here, it acts as a road block to the future creative process when you have a safety net of imagery stocked. Share some of your stories… Read More.
Every year thousands of people head to Laughlin for the world famous River Run. It’s a chance for bike liker’s of all shapes, sizes, colors and creeds to get together, kick some tires, tell some lies and drink a whole lot of beer. For us, it’s an excuse to ride tight, stay fast, and see… Read More.
Photo Archive 2
Not so much an archive as it is a photo dump, these posts are a culmination of both recent work and past forgotten gems. We don’t sit on imagery here, it acts as a road block to the future creative process when you have a safety net of imagery stocked. We’re off to collect more… Read More.
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